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海报又名招贴画,是一种张贴在街头或公共场所,具有一定宣传内容的、通常由文字和图画构成的广告宣传品。从材质上看,主要系纸质品。发行海报的目的通常旨在使人们相信,甚至坚信它传送的信息,进而以此影响人们的行动。现代海报一般长36英尺,宽24英尺,已是介于美术与广告之间的实用艺术品了。同时,海报作为历史上最古老的宣传手段之一,其祖先可以追述到5000年前古埃及的壁画。不过,早期的海报尺寸并没有一个固定值:最小的只有纸牌大小,最大的就像现在架设在高速公路两侧的巨型广告牌。
Posters, also known as posters, are posters that are advertised on the streets or in public places and have certain promotional content, usually composed of words and drawings. From the material point of view, mainly paper products. The purpose of the posters is usually designed to convince people that they even believe in the messages they send, which in turn can influence people’s actions. Modern poster length of 36 feet, 24 feet wide, is between the art and advertising practical works of art. At the same time, posters, one of the oldest means of propaganda in history, can be traced back to the frescoes of ancient Egypt 5,000 years ago. However, there is no fixed size for the early posters: the smallest is the size of the card, and the largest is like the giant billboards now being set up on either side of the highway.