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市场经济体制的逐步完善和成熟,极大的影响了消费者的购买习惯和行为,促使我国商品零售业态产生了巨大变化,主流消费者对商品的质量和零售企业提供的服务有了更高的要求,商品零售企业要及时探清这些变化及消费者的心理需求,在此基础上制定正确的营销策略,占据市场营销的高地,对企业今后的发展是大有脾益的。
The gradual improvement and maturity of the market economy system has greatly affected consumers’ purchasing habits and behaviors, led to tremendous changes in the retail formats of commodities in China, and the mainstream consumers have had much higher expectations for the quality of their products and services provided by retail enterprises Requirements, commodity retail enterprises to promptly explore these changes and consumer psychological needs, on the basis of which formulate the correct marketing strategy, occupy the high ground of marketing, the future development of enterprises is great.