以经营为中心打造品牌频道作为文化体制改革的一部分,城市电视媒体从建台到现在,在经历过短缺、发展、扩张后已经逐渐趋向饱和,尤其是电视有线网络的介入,以及互联网的出现,电视媒体正在经历着激烈的竞争,作为城市电视台如何生存、发展,一直是困扰地方电视台的难题。保定广播电视台面对困境,审时度势,确立了“以经营为中心,打造品牌频道”的总体目标。通过转变媒体运营模式,对频道进行整体策划、包装、推广等一系列经营举措,打造品牌频道,电视事业正在逐步走出低谷,稳步发展。 As a part of cultural system reform, as a part of cultural system reform, urban television media has gradually become saturated after it experienced shortages, development and expansion, especially from the involvement of TV cable networks and the emergence of the Internet. The television media is experiencing fierce competition. As a survival and development of an urban television station, it has always been a problem that plagued local television stations. Baoding radio and television stations in the face of difficulties, assess the situation, established a “business as the center and build brand channel ” the overall goal. By changing the mode of operation of the media, a series of management initiatives such as overall planning, packaging and promotion of channels have been carried out to create a brand channel. The cause of television is gradually getting out of the trough and developing steadily.