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公共事件形成“扩音效应”不仅是舆情激荡、管理失控的结果,某种程度上它也是公共议题设定的目标和手段。对事件真相的追究、对社会公义的匡正构成事件的传播动因和表征,其内质则是网民通过新媒体话语进行的利益博弈、话语权扩张及官方控制模式的失效。在新的媒体格局中,官方话语的失范以及由此而来的社会情绪的失控,必然为执政管理埋下巨大隐患。
The formation of public events is not only a result of public opinion turbulence and uncontrolled management, but to some extent it is also a goal and means of setting public issues. The investigation of the truth of the incident, the correction of social justice constitute the motivation and representation of the dissemination of events, and its internal quality is the netizen through the new media discourse interests of the game, the expansion of discourse and the failure of the official control mode. In the new media landscape, the loss of official discourse and the resulting loss of social emotions will inevitably create enormous hidden dangers for governing and administering.