大学生是学生向社会人的转变群体,网络科技、交通的发达促进了大学旅游的增长,旅游消费作为消费支出的大金额项目成为大学生日常开支的重要环节。在旅游消费中,大学生的旅游消费行为是受其消费心理影响的,在互联网大背景下,本文通过对大学生旅游心理及其消费行为存在的问题进行分析的基础上,有针对性的提出相应的解决策略。 Students are the students to the community of people, network science and technology, transportation developed to promote the growth of university tourism, tourism spending as a large amount of consumer spending projects become an important part of college students’ daily expenses. In tourism consumption, college students ’tourism consumption behavior is affected by their consumer psychology. Under the background of Internet, this paper, based on the analysis of the problems of college students’ tourism psychology and their consumption behavior, puts forward correspondingly Resolve strategy.