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随着网络技术在购物交易平台的兴起与运用,越来越多的消费者选择网络购物这一消费模式。在进行网络交易中,商标作为商品标志无疑在这一领域中起了重要的作用。而在网络产品中的商标侵权更是迅猛的发展,屡见不鲜。而网络技术融入了商标侵权,无疑给网络环境下商标权的法律保护带来了巨大的困难。所以,网络商标侵权的法律规制措施亟待实施。
With the rise and application of network technology in the shopping transaction platform, more and more consumers choose the consumption mode of online shopping. In the conduct of online transactions, trademark as a product mark no doubt in this area played an important role. In the network products in the trademark infringement is the rapid development, not uncommon. The network technology into the trademark infringement, no doubt to the network environment, the legal protection of trademark rights has brought great difficulties. Therefore, the legal regulation of Internet trademark infringement needs to be implemented urgently.