有调查显示:近70%的顾客在进入化妆品店时,并没有决定要买哪款或哪个品牌的化妆品,她们很可能是因为商品的陈列生动、醒目、美观而激发了购买需求,因此,店铺内的商品分区、生动化陈列以及关联陈列不容忽视。想要做好商品陈列,店家除了可以从价格档次、功能功效、顾客细分、利润高低这四个方面去考量以外,还可以参照以下三招进行。招数一:设立“备选品”在某化妆品店内的同一个柜台上,有分量2kg,标价11.8元的A品牌洗衣粉,折合单价5.9元/kg,同时还配赠2块促 A survey shows that: nearly 70% of customers enter the cosmetics shop, did not decide which brand or which cosmetics to buy, they probably because the display of goods is vivid, eye-catching, beautiful and stimulate the purchase needs, therefore, within the store The division of goods, vivid display and related display can not be ignored. Want to do a good display of goods, in addition to the store from the price level, functional efficiency, customer segmentation, profit level of these four areas to consider, you can also refer to the following three strokes. Trick 1: set up “alternative ” in the same counter in a cosmetics store, there are components 2kg, price 11.8 yuan A brand washing powder, equivalent to 5.9 yuan / kg unit price,