2008年北京奥运会是我国第一次举办奥运会,虽然汽车行业奥运指定赞助商只有大众汽车一家,但是中国自主品牌汽车企业,真的就错失这次绝佳的品牌传播机会吗?在中国本土轿车品牌面对奥运集体失语的同时,福田汽车旗下的高端轻卡品牌,凭借其过硬的品质,不仅屡次中标护送“圣火登珠峰”等与08北京奥运相关的重大活动或赛事的活动任务,而且一举成为本届奥运会马拉松赛、 2008 Beijing Olympic Games is the first time China holds the Olympic Games, although the Olympic Games designated sponsor of the automotive industry is only a Volkswagen, but China’s own brand car companies really miss this great brand communication opportunities? In China, local car brand Faced with the collective aphasia of the Olympic Games, the high-end light truck brands under the auspices of Foton Motor have not only repeatedly won the bid to escort the “Olympic Torch Relay” and other major events or events related to the 2008 Beijing Olympics, but also In one fell swoop to become the current Olympic marathon,