0引言佳节临近,春节返乡热潮开始兴起,在各大城市当中打工、求学人群纷纷踏上了返乡的归途。人们处于归途当中,唯一的消遣娱乐、打发时间的方式主要手中的智能移动终端设备,特别是其中的移动视频,更是成为人们主要消费的一项。这些消费人群的主要具备以下几个方面的特点:一是该人群普遍年轻、有活力,乐于接受新事物;二是此类人群通常业务活动非常简单,且生活圈子也比较小;三是此类人群普遍习惯使用移动终端进行消遣和 0 Introduction The festival is approaching, the Spring Festival home boom began to rise, among the major cities in which workers, study groups have set foot on the way home. People are in the way home, the only entertainment, the way to pass the time in the hands of the main smart mobile devices, especially mobile video which is becoming one of the major consumer. These consumer groups are mainly characterized by the following aspects: First, the crowd is generally young and energetic, willing to accept new things; second, such people are usually very simple business activities, and the circle of life is relatively small; third such People are generally accustomed to using mobile terminals for entertainment and