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2014年,山西广播电视台为提升综合竞争力,实现转型发展,对黄河频道、经济资讯频道、科教频道、公共频道等地面频道进行了节目改版和创新。节目改版后,频道差异化竞争格局初步形成,自办节目品牌化初露端倪,频道专业化特色化进一步凸显。一、启示:(一)明晰频道定位,实施差异化竞争为改变各地面频道同质化竞争的问题,首先进一步明晰了黄河频道、经济资讯频道、科教频道、公共频道定位,黄河频道以“公益”为核心,专心做公益新闻;经济资讯频道以大众生活和
In 2014, Shanxi Radio and Television Station carried out program revision and innovation on the terrestrial channels such as the Yellow River Channel, Economic Information Channel, Science and Education Channel, and Public Channel in order to enhance its overall competitiveness and achieve transformation and development. After the program was revised, the channel differentiation competition pattern was initially formed, and the brand management of the self-operated programs started to show its clues. The specialization of channels was further highlighted. First, the enlightenment: (A) clear channel positioning, the implementation of competitive differentiation In order to change the homogeneity of the terrestrial channels on the issue of competition, the first to further clarify the Yellow River channel, economic information channel, science and education channel, public channel positioning, Public welfare "as the core, focus on public service news; economic information channel to the public life and