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公信力,最先是政治学中的一个概念,指领导者获得其选民信任和信心的能力。~([1])公信力在《6000字现代汉语字典》中的解释是使公众信任的力量。~([2])一般认为,传媒公信力是指新闻受众对新闻传媒的信任程度,换句话说就是新闻传媒获得新闻受众的信赖程度。“人无信而无以立”说的是人如果没有诚信,就无法在社会中立足。新闻传媒事业亦是如此,如果新闻工作者在新闻工作过程中缺少诚信,就会使新闻受众对媒体记者的印象大打折扣,
Credibility, first and foremost a concept in political science, refers to the leader’s ability to gain the confidence and confidence of his constituents. ~ ([1]) Credibility in the “6000 Word Modern Chinese Dictionary” is the power to make public trust. It is generally accepted that the credibility of the media refers to the extent to which news audiences trust news media, or in other words, the extent to which news media gain the trust of news audiences. “People without beliefs without legislation ” said that if people do not have integrity, they can not be based in the community. The same is true for news media. If journalists lack good faith in the work of journalism, the media audience’s impression will be greatly reduced.