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现代社会多元文化并存且高速发展,在这个“时尚文化”铺天盖地的时代,我们的价值观念不断受到各种冲击和挑战。本文试图根据文化震惊和文化堕距等理论,试图对文化传播过程中文化接受过程做一分析,并在此基础上提出观念平衡理论。以期对文化传播各方面有所助益,进而对商业运作,思想道德教育和良好风气形成等各方面有重要意义。
With the coexistence and rapid development of multiculturalism in modern society, our values continue to be challenged and challenged in this era of “fashion culture.” This article attempts to make an analysis of the process of cultural acceptance in the process of cultural transmission based on the theories of cultural shock and cultural fall-off and so on. On the basis of this, this paper proposes the theory of concept equilibrium. With a view to all aspects of cultural transmission of some help, and thus on the commercial operation, ideological and moral education and the formation of good atmosphere and other aspects of great significance.