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2004年中国广告经营额突破1200亿元,中国广告业表现出强劲的发展势头。这一数据对于中国广告公司和媒体而言,无疑具有非同寻常的意义。根据我国加入世贸组织的承诺,2005年底,中国开始允许外国广告公司以独资身份进入中国广告市场,一些大型跨国公司和传媒集团随即纷至沓来。这不仅使得整个广告市场规模扩大,广告经营额增加;更意味着中国广告市场的全面开放。至此,一个全新的广告发展阶段正式宣告它的到来。
In 2004, the advertising revenue in China exceeded 120 billion yuan, and the advertising industry in China showed a strong momentum of development. This data undoubtedly has extraordinary significance to Chinese advertising agencies and the media. According to China’s accession to the WTO commitments, by the end of 2005, China began to allow foreign advertising companies to enter the Chinese advertising market as sole proprietorships, followed by the ensuing large-scale multinational corporations and media groups. This not only makes the entire advertising market to expand the scale of advertising revenue increased; more means that the full liberalization of China’s advertising market. At this point, a brand new stage of advertising formally announced its arrival.