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中国体育工业从零起步,发展到今日——具有庞大精细而完整的生产体系,确实令人深感欣慰。但是,中国的体育产品是否具备了完整的特质?生产者与消费者同时产生着疑问。随着开放政策的实施,以往被“不屑一顾”的洋货,带着经验涌入中国。“阿迪达斯”、“爱世克私”、“耐克”,这些五花八门的世界级体育产品,在使中国的消费者感到新奇的同时,也渐渐吸引了他们的目光。尽管对平均月收入百元多的国人来说,这些世界名牌产品的价格常常令人瞠目。可由于式样、面料和色彩等方面的考究,仍具有相当的诱惑。
It is really gratifying to see that the sports industry in China has started from scratch and developed to this day with a huge and sophisticated production system. However, China’s sports products have a complete set of qualities? Producers and consumers at the same time have questions. With the implementation of the opening-up policy, foreign goods that used to be “disdainful” have influxed China with experience. Adidas, Aisikesi, Nike, these wide range of world-class sports products, while making Chinese consumers feel novel, but also gradually attracted their attention. Although the average monthly income of more than 100 Chinese people, the price of these world famous brand is often impressive. Due to style, fabric and color and other aspects of the elegant, still have considerable temptation.