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文化,作为一个国家和民族薪火相传、生生不息的灵魂和血脉,是一个国家和民族不可替代的身份和标志。文化传媒是传媒业当中的一个延伸领域,用现代的传播手段,通过传媒来进行文化的传播和不同文化之间的交流,文化传播作为人类的社会活动,是文化的本能。文化需要传播,文化也只有在传播中才能不断发展;只有这样才能使得我们的文化永葆生机和活力,才能早日实现我国的社会主义文化强国的理想。
Culture, as the life and blood of a nation and nation pass through the torch, is an irreplaceable identity and symbol of a nation and nation. Cultural media is an extension of the media industry. It uses modern means of communication to carry out cultural communication and exchange between different cultures through the media. As a social activity of mankind, cultural communication is the cultural instinct. Culture needs to be disseminated, and culture can only develop continuously if it is spread. Only in this way can our culture always maintain its vitality and vitality so as to realize the ideal of a strong socialist country as soon as possible.