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实施逆向物流管理是我国农机企业应对日趋严格的环保要求、提高企业竞争力的有效手段。本文分析了逆向物流的内涵及主要活动,讨论了农机企业发展逆向物流的价值,提出了实施逆向物流管理的措施。
The implementation of reverse logistics management is China’s agricultural machinery companies to meet the increasingly stringent environmental requirements and improve the competitiveness of enterprises an effective means. This paper analyzes the connotation and main activities of reverse logistics, discusses the value of the development of reverse logistics for agricultural machinery enterprises, and puts forward measures to implement reverse logistics management.