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无论是何种类型的图像,最大化地实践视觉权力都是其天然的本能。这种权力实践的最大化一方面是对每个观看图像的个体实现最大的影响力;另一方面则是使尽可能多的观众观看图像,接收图像所传递的视觉信息,并受到图像的影响。随着互联网平台的兴起,图像获得了一个更为开放和便捷的传播平台——通过改变图像生产权力的方式,改变了图像最大化其权力产出的规则。本文使用《蒙娜丽莎》的图像作为例子,从符号资本的角度,讨论图像获取权力的方式及其在互联网环境下的进化与发展。
No matter what kind of image, to maximize the practice of visual power is its natural instinct. On the one hand, this maximization of power practice has the greatest influence on every individual who views the image; on the other hand, it enables the largest audience to view the image, receive the visual information conveyed by the image and be influenced by the image . With the rise of the Internet platform, the image has gained a more open and convenient platform for communication - changing the rules that the image maximizes its power output by altering the power of image production. This paper uses the image of Mona Lisa as an example to discuss the way of image acquisition power and its evolution and development under the Internet from the perspective of symbolic capital.