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在网络平台上进行交易是人们生活中普遍使用的交易方式,正因如此也就出现了假冒、仿冒或直接使用他人注册商标销售商品的行为,对于消费者来说,无疑会遭受一定物质损失,但是对于商标所有人,损失则更为重大。我国在立法方面可以说并没有跟上网络交易平台发展步伐,所以对商标侵权中网络交易平台责任进行探析尤为重要。本文主要通过查看典型案例,总结当前网络交易平台责任承担方面有哪些规定不完善,并提出改进措施,加强网络平台的监督责任,对“明知”和“应知”经营者为侵权行为进行简单解读,分析应当承担责任的情况和范围,以便更好进行责任划分。
Trading on the network platform is a commonly used transaction method in people’s lives. It is precisely because of this that counterfeit, counterfeit or direct use of other people’s registered trademarks to sell goods will undoubtedly cause some material loss to consumers, But for trademark owners, the damage is even more significant. In terms of legislation, our country did not keep up with the pace of the development of online trading platform. Therefore, it is particularly important to analyze the responsibility of internet trading platform in trademark infringement. This paper mainly reviews typical cases, summarizes the current network trading platform liability commitment which rules are not perfect, and propose improvements to strengthen the supervision of the network platform responsibility, “knowing” and “should know ” operators infringement Conduct a simple interpretation of the behavior and analyze the circumstances and scope of the responsibility that should be assumed in order to better carry out the division of responsibilities.