非物质文化遗产是我国各族人民生产生活实践中创造的,是中华民族智慧与文明的结晶。非物质文化遗产传播影响范围受限、传播途径缺乏及传播形式单一,导致其不能有效而广泛地得到传承和发扬。新媒体具有客观真实、超文本性、信息海量、即时交互以及娱乐性强等优势,受到了大众的欢迎与好评。因此,本文提出了将新媒体传播引入到非物质文化遗产的传播当中,并提出了相应的策略。 Intangible cultural heritage is created by the people of all ethnic groups in the practice of production and life and is the result of the wisdom and civilization of the Chinese nation. The limited influence of the spread of intangible cultural heritages, the lack of means of transmission and the single form of transmission make it ineffective and widely accepted and carried forward. With the advantages of objective reality, hypertextuality, vast information, instant interaction and entertaining, the new media has been well received and praised by the general public. Therefore, this article proposes that the new media should be introduced into the spread of intangible cultural heritage, and put forward corresponding strategies.