由唐豪、宋忠顺编著的《现代营销理论、策略及其应用》一书,已由复旦大学出版社公开出版。该书根据营销学最基本的理论和策略,在分析国内外工商企业市场营销实践的基础上,针对我国计划管理、经济体制改革和对外开放三种不同环境下市 The book “Modern Marketing Theory, Strategies and Applications” edited by Tang Hao and Song Zhongshun has been published by Fudan University Press. Based on the basic theory and strategy of marketing, the book analyzes the marketing practices of domestic and foreign industrial and commercial enterprises, and targets three different environments: China’s program management, economic system reform, and opening to the outside world.