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2015年,新常态成为了众所周知的一个新词,而且各个行业的时长发展都面临着经济新常态背景下的机遇与挑战。随着我国汽车市场基数的迅速扩大,汽车产业也逐渐呈现出了全新的发展趋势,并且逐渐进入了普及使其,这不仅使得汽车市场的营销呈现出了中低速的增长,还使得汽车营销为了能够适应不断变化的市场需求,需要不断调整营销策略,从而顺应市场的经济新常态营销和发展。
In 2015, the new normal became a well-known new word, and the growth of various industries faced the opportunities and challenges in the context of the new normalcy of the economy. With the rapid expansion of the automobile market in our country, the automotive industry is gradually showing a new trend of development, and has gradually become popular, which not only makes the marketing of the automobile market show a moderate-low growth, but also makes the automobile marketing in order to Being able to adapt to changing market needs, we need to constantly adjust our marketing strategy so as to conform to the new normal economic marketing and development in the market.