论文部分内容阅读
一、电脑产品策略 及其价格策略 1.产品策略 国内电脑市场同其他国家和地区的市场相比,有许多特殊之处。因此,制定恰当的电脑产品策略及其价格策略对各家厂商尤为重要。 据我们的调查,国内微机类产品市场上386机已成为市场主流。打印机中,针式打印机占有较大的优势(市场份额一半以上)。根据1993年调查,国内微机市场在全面向高档机型过渡。这是企业在决定
First, the computer product strategy and price strategy 1. Product Strategy The domestic computer market compared with other countries and regions, the market, there are many special features. Therefore, the development of appropriate computer product strategy and price strategy is particularly important for various manufacturers. According to our investigation, the 386 machine on the domestic market of microcomputer products has become the mainstream of the market. Printers, dot matrix printers have a greater advantage (more than half of market share). According to the survey in 1993, the domestic microcomputer market is fully transitioning to high-end models. This is the business decision