“在未来10年内．中国将会涌现一两个在世界上位居前十名的世界级品牌。”这是澳大利亚销售业务咨询事务所负责人珍妮弗·戈登的预言。曾几何时．中国的企业家们将此预言牢记于心,似乎中国的“世界品牌”唾手可得。一时间。中国的名牌战略吆五喝六,中国的品牌似乎取得了长足的进步, “中国品牌军团”也开始集结向全球进军。然而．事情却没有那么简单。在兴奋的背后,残酷的现实表明:相对于那些真正的国际大品牌,中国企业的品 “In the next 10 years, China will emerge one or two world-class top-10 world-class brands.” This is the prediction of Jennifer Gordon, head of Australian sales consulting firm. once Upon a time. Chinese entrepreneurs keep this prophecy in mind, it seems that China’s “world brand” at your fingertips. A time. China’s brand strategy 吆 five drink six, China’s brand seems to have made considerable progress, “China Brand Corps” has also begun to gather to march into the world. however. Things are not that simple. Behind the excitement, the brutal reality shows that relative to those truly international big brands, Chinese companies’ products