论文部分内容阅读
为期4天的第15届中国澄海国际玩博会已于4月23日胜利闭幕。本届澄海玩博会活动内容多,亮点突出,特别是品牌化、创新化贯穿于整个玩博会的始终,再次体现了澄海玩具产业由“澄海制造”向“澄海创造”的品牌化道路的巨大转变。可以这样说,澄海玩博会就是澄海玩具产业发展之路的缩影,十五载的风雨历程,与澄海玩具产业同呼吸共命运,并见证着澄海玩具产业的发展壮大。产业形成品牌化体系澄海玩具历经30多年的发展,由起初的简单OEM加工生产,逐渐发展到注重自主品牌发展,实施名牌带动
The 4-day 15th China Chenghai International Play Fair has ended in victory on April 23. The content of this year’s event in Chenghai Fair is rich, with outstanding highlights, especially the branding and innovation throughout the Fair. It reflects Chenghai’s toy industry from “Chenghai” to “Chenghai” again. Great changes in the road to branding. It can be said that Chenghai Play Fair is the epitome of Chenghai toy industry development path, fifteen years of stormy history, and Chenghai toy industry with a common fate, and witnessed the development and expansion of Chenghai toy industry. Industry formed brand system Chenghai toys after 30 years of development, from the initial simple OEM processing, and gradually developed to focus on the development of independent brands, the implementation of brand-name driven