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随着网络和信息化的飞速发展,越来越多的人通过网络表达诉求,因为网络虚拟环境提供的平等性和保护性,网络渐渐成为人们敢说敢写的平台。网络汇集了广大民众的意见和心声,如何有效进入网络平台,加强舆论引导,成为维护社会稳定,促进社会发展的重要课题。对于企业这个“小社会”来说,如何通过新媒体、新方式强化舆论引导,也是维护企业和谐、促进企业健康发展的重要命题。本文主要探讨企业如何强化内部网络舆论引导能力。
With the rapid development of the network and information technology, more and more people express their demands through the Internet. Because of the equality and protection provided by the network virtual environment, the network has become a platform that people dare to dare to write. The network brings together the opinions and aspirations of the general public, how to effectively enter the network platform and strengthen public opinion guidance has become an important issue for maintaining social stability and promoting social development. For enterprises, this “small society”, how to strengthen media guidance through new media and new ways is also an important proposition of safeguarding corporate harmony and promoting the healthy development of enterprises. This article mainly discusses how to strengthen the internal network media guidance capabilities.