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在后互联网时代,媒体不但是信息传播的媒介,而且是产业链重组以及社会生态重构的中介;不但是信息传播的平台,而且是社会应用的平台。主要表现在:其一,作为关系的中介:从信息生产到关系生产;其二,作为智能的中介:从信息社会到智能社会;其三,作为创业的中介:从信息平台到创业平台。对于媒体组织而言,从媒介到中介的转型,就是要适应后互联网时代的变化而做好布局,以实现“跳出出版做出版,超越媒介看媒介”的战略目标。
In the post-Internet era, the media is not only a medium for information dissemination, but also an intermediary for the restructuring of the industrial chain and the reconstruction of social ecology. It is not only a platform for information dissemination, but also a platform for social application. Mainly in: First, as a relationship between the intermediary: from the production of information to the relationship between production; Second, as an intelligent intermediary: from the information society to the intelligent society; Third, as a business intermediary: from information platform to business platform. For media organizations, the transition from media to intermediaries is to adapt to the changes in the post-internet age and make the layout so as to achieve the strategic goal of “jumping out of publishing and publishing beyond the media and looking beyond media”.