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从丹麦驻沪领馆获悉,上海纺织(集团)有限公司(以下简称“上海纺织”)日前与丹麦时尚公司Metropol达成合作协议,上海纺织将收购Metropol 50%的股份。据丹麦投资局相关人士介绍,此次合作将重点立足于时装设计领域的交流及销售渠道的共享。Metropol将帮助上海纺织在欧美市场定位及推广自有品牌。对Metropol来说,上海纺织丰富的产品种类能拓展其产品品类,上海纺织在采购和制造上的优势也能使Metropol受益匪浅。
Shanghai Textile (Group) Co., Ltd. (hereinafter referred to as “Shanghai Textile”) recently reached a cooperation agreement with the Danish fashion company Metropol, and Shanghai Textile will acquire a 50% stake in Metropol. According to the Danish investment department stakeholders, the cooperation will focus on the field of fashion design exchanges and sales channels to share. Metropol will help Shanghai Textile locate and promote its own brand in European and American markets. For Metropol, Shanghai Textile can diversify its product range by enriching its product offerings, and the advantages of Shanghai Textile in sourcing and manufacturing can also benefit Metropol.