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三、软资源发展战略规划的意义在世一堂未来发展战略规划中,最容易让人忽视的就是它的软资源发展战略的制定。所谓“软资源”,在广义上讲包括企业的品牌、服务和文化内涵;狭义上讲,“软资源”则专指企业文化。企业文化是企业的“精神密码”;它体现企业的群体意识,反映着企业的核心价值观,它重视营造企业和谐的人际关系,形成企业的凝聚力,并由此强化企业开拓创新的能力。
Third, the significance of the strategic planning of soft resources development In the world a strategic plan for the future development, the most easily overlooked is its development of soft resources strategy. The so-called “soft resources”, in a broad sense, include the brand, service and cultural connotations of enterprises; in a narrow sense, “soft resources” refers specifically to corporate culture. Corporate culture is the “spiritual password” of an enterprise; it reflects the group awareness of an enterprise and reflects the core values of an enterprise. It emphasizes building a harmonious interpersonal relationship, forming a cohesive force of an enterprise, and thus strengthening an enterprise’s capability of pioneering and innovating.