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文化创意类的企业表现出优良的前景,有着发展潜能。强化支持这类的产业,吻合了新阶段内的科学发展。与此同时,优化调配现今的产业构架,转变增长方式,都不可缺失创意性的文化企业。文化创意性的企业拥有无形资产,这类资产占有必要的位置,是企业的财富。然而从特性来看,无形资产很难真正予以确定。针对于评估流程,现今状态下仍没能完善针对于无形资产的精确评估,没能体现价值。为此,有必要解析无形资产在文化创意类企业中的重要位置。结合企业的真实状态,探析评估流程及相关问题。
Cultural and creative enterprises show good prospects, with development potential. Strengthening support for such industries coincides with the scientific development in the new phase. In the meantime, creative cultural enterprises must all be optimized to optimize the current industrial structure and transform the mode of growth. Cultural and creative enterprises have intangible assets, such assets occupy the necessary position, is the wealth of the enterprise. However, from the characteristics of view, it is difficult to really determine the intangible assets. In view of the assessment process, the current state is still not perfect for the precise assessment of intangible assets, failed to reflect the value. Therefore, it is necessary to analyze the important position of intangible assets in cultural and creative enterprises. Combined with the true state of the business, analyze the assessment process and related issues.