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伴随着世界经济一体化趋势的加快,国际商务活动变得更加频繁,尤其是这些年来伴随着互联网络技术的进一步发展。电子商务在很大程度上拓宽了国际贸易的领域,因此为了更好地适应时代发展的要求,世界各国的各个院校都开设了商务英语课程,希望通过这样的形式来培养出更多适应现代国际商务交流的优秀人才,因此本文将结合新世纪商务英语教学的新要求,进一步分析商务英语当中所存在的文化冲突,并且提出在商务英语教学当中,加强文化渗透的策略。
With the acceleration of world economic integration, international business activities have become more and more frequent, especially with the further development of Internet technologies over the years. To a great extent, e-commerce broadens the field of international trade. Therefore, in order to better adapt to the requirements of the development of the times, all colleges and universities in the world have set up business English courses in the hope of cultivating more modern Therefore, this article will further analyze the cultural conflicts existing in business English with the new requirements of business English teaching in the new century, and put forward the strategy of strengthening cultural infiltration in business English teaching.