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优衣库App的体验营销,极具杀伤力。近年来,随着我国网络信息技术的高速发展以及智能客户端的普及,3G、4G移动互联网蓬勃兴起并大有取代传统互联网的趋势。移动互联网的出现,不仅使得人们随时随地上网成为现实,同时也给服装行业带来了新的机遇,入驻移动互联网,展开App营销新策略,也逐渐成为服装行业创新盈利新模式的主要途径。而能否借助这个机会扩大自己品牌的影响力,成为服装企业抢占未来市场以及年轻消费者的主要竞争点。
UNIQLO App experience marketing, very lethal. In recent years, with the rapid development of network information technology in our country and the popularization of smart clients, 3G and 4G mobile Internet are flourishing and have greatly replaced the traditional Internet. The advent of mobile internet has not only enabled people to surf the Internet anytime, anywhere, but also brought new opportunities to the apparel industry. They have settled into the mobile Internet and launched new strategies for app marketing. They have also gradually become the main way for the apparel industry to innovate and profit new modes. And can take this opportunity to expand the influence of their own brand, a clothing business to seize the future market and the main competition of young consumers.