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高职商务英语专业学生需要具备良好的语言能力、熟练的商务业务能力及较强的跨文化交际能力。高职商务英语专业的学生跨文化交际能力的强弱,将直接影响其业务的开展。为培养其跨文化交际能力,需要认真研究跨文化交际能力培养的内容,并采取切实的措施对其进行培养。
Business English majors need to have good language skills, proficient business skills and strong cross-cultural communication skills. The strength of intercultural communication skills of business English majors in higher vocational colleges will directly affect the development of their business. In order to cultivate their intercultural communicative competence, it is necessary to carefully study the contents of intercultural communicative competence cultivation and take practical measures to cultivate them.