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本文站在传统文化与创意设计的视角,在弘扬与发展中国传统文化的大环境下,通过对中国传统文化的内涵和衍生进行探究与整合,对中国传统文化的文化精神和价值在当代创意设计中的具体体现——针对古老的东巴文字进行创意设计,拓展出创意设计从表现手法和形态上都应注入文化内涵,并深度挖掘具有地域特色的传统文化文脉渊源,对旅游伴手礼进行设计与整合,为解决其“千物一面”的重复雷同缺陷,以开发具有文化内涵与审美需求,又可提升全国乃至全世界消费者认同感的产品。
From the perspective of traditional culture and creative design, this paper studies and integrates the connotation and derivation of Chinese traditional culture under the environment of carrying forward and developing Chinese traditional culture, and analyzes the cultural spirit and value of Chinese traditional culture in contemporary creative design In the design of the ancient text of the Dongba creative design to expand the creative design from the performance techniques and forms should be injected into the cultural connotation of the depth of mining with regional characteristics of the traditional cultural context origins of travel with hands Design and integration, in order to solve its “thousands of things side ” repeated similar defects in order to develop culturally connotative and aesthetic needs, but also enhance consumer identity across the country and the world’s products.