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A 为什么要搞国际化企业搞国际化经营的原因很多。在这里,我们主要考虑一些重要的因素。考特(Kotter)在一九八零年指出了两种因素,这两种因素决定了企业为什么要选择国际化经营。1、为势所迫的因素:由于市场价格疲弱或者是政府控制的原因,在国内市场的机会越来越少。2、吸引因素:这里意指国外对于本企业的产品的需求越来越大。鲁夫曼和他的同事们在一九九二年提出了主要动机和次要动机的分野。3、主要动机:主要动机包括市场导向投资,削减成本投资以及旨在降低原材料或者其他投入因素的成本而进行的、纵向的对外投资。他们指出,对外投资的决策,原因往往是多方面的,其动机是多样化的。4、次要动机:次要动机包括国内投
A Why international companies engage in international business for many reasons. Here, we mainly consider some important factors. Kotter pointed out in 1980 two factors that determine why an enterprise chooses to operate internationally. 1, the factors forced by the situation: As the market price is weak or government control, fewer and fewer opportunities in the domestic market. 2, attractive factors: This means that foreign companies for the products of the growing demand. In 1992, Ruffman and his colleagues raised the distinction between primary motivation and secondary motivation. 3, the main motivation: The main motivation includes market-oriented investment, cost-cutting investment and the cost of raw materials or other input factors to reduce the cost of the vertical investment. They pointed out that the reasons for making foreign investment are often multifaceted and their motives are diversified. 4, secondary motivation: secondary motivation, including domestic investment