“问到企业的发展战略是什么?大部分企业回答的基本都是几个企业文化的口号,没有具体的东西。难道发展战略的概念真是如此?”什么是企业发展战略上世纪60年代美国管理学家小阿尔福莱德．D钱德列(Alfred D．Chandler Jr)的《战略与结构》拉开了企业战略问题研究的序幕,1965年,美国专家安索夫发表了《企业战略》。从此以后,“战略”这个概念就进入了企业领域。 “Asked what is the development strategy of enterprises? Most enterprises answer the basic number of corporate culture is the slogan, there is no specific thing. Is the concept of development strategy really so?” What is the development strategy of the United States in the 1960s management Smaller Little Alfred. The “Strategy and Structure” of Alfred D. Chandler Jr opened the prelude to the study of corporate strategic issues. In 1965, American expert Ansoff published the “Corporate Strategy.” Since then, the concept of “strategy” has entered the business arena.