野外实习是旅游管理专业实践教学中十分重要的一个环节,加强旅游管理专业野外实习教学对于强化旅游管理专业实践教学和实现人才培养目标意义重大。文章以衡阳师范学院旅游管理专业野外实习为例,通过问卷调查和深度访谈的方法收集信息,分析了野外实习中存在的问题,并将认知迁移理论应用于野外实习教学中,提出了旅游管理专业野外实习教学创新的对策。 Field practice is a very important part in practical teaching of tourism management major. Strengthening field teaching of tourism management major is of great significance to strengthening the practical teaching of tourism management major and achieving the goal of talent cultivation. Taking the field practice of tourism management specialty in Hengyang Normal University as an example, the article collects information through questionnaire and in-depth interview, analyzes the existing problems in the field practice and applies the theory of cognitive transfer in the field practice teaching, puts forward the tourism management Countermeasures of Teaching Innovation in Professional Field Practice.