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媒介数字化已经不再只是停留于理论构想,而是已经落实到人们日常生活的方方面面。媒介的数字化究竟会对当今的中国媒介构成形成怎样的冲击,进而又会对中国广告业产生怎样的影响?本文分析了中国广告业数字化几个发展内涵。
Digital media is no longer just stay in the theoretical concept, but has been implemented in all aspects of people’s daily lives. What kind of impact will the digitization of media really have on China’s media composition today and how it will have an impact on China’s advertising industry? This article analyzes several connotations of digitization of China’s advertising industry.