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国内CtoC市场已进入寡头竞争阶段,很大程度上归结于同质化竞争——一种市场竞争的必然产物,它不利于中国CtoC行业的良性发展。如何结合自有资源,实施“差异化策略”是中国CtoC企业成功的关键。
Domestic CtoC market has entered the stage of oligopoly competition, largely due to the homogenization of competition - a necessary product of market competition, which is detrimental to the sound development of China’s CtoC industry. How to combine its own resources and implement “differentiation strategy” is the key to the success of CtoC enterprises in China.