随着中国经济的发展以及对外开放步伐的加快,越来越多的外国人来华投资或旅游,公示语成了他们了解中国的窗口。但公示语汉英翻译的现状不容乐观,存在很多错误,这些错误导致了语用的失误,也损坏了我国的国际形象。通过从公示语的翻译理论基础着手,着重阐述了公示语的语言特征与翻译策略。 With the development of China’s economy and the acceleration of its pace of opening up, more and more foreigners have come to China for investment or tourism, and the slogan has become their window of understanding of China. However, the status quo of Chinese-English translation of public signs is not optimistic and there are many mistakes. These mistakes lead to pragmatic mistakes and damage the international image of our country. This paper focuses on the language features and translation strategies of public signs from the perspective of translation theory of public signs.