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随着近几年国家房地产调控政策的持续收紧,房地产市场的发展逐步趋于理性,刚性需求成为房地产市场的主要购买力。房地产市场竞争战略已经由原来的价格竞争逐步转变为价值竞争,刚需市场正在经历一个由追求低价位到追求高品质的蜕变过程,引领着整个行业的持续稳定健康发展。本文以山东省泰安市泉韵华清园项目为例,谈打造品质地产的主要因素。一、时代呼唤品质地产近年来,房地产政策的完善、行业发展的规范、购房理念的成熟,使得房地产行业正在从“营销时
With the continuous tightening of the national real estate control policies in recent years, the development of the real estate market has gradually become more rational, and the rigid demand has become the main purchasing power of the real estate market. The competition strategy in the real estate market has gradually shifted from price competition to value competition. The market needs to undergo a process of transformation from the pursuit of low prices to the pursuit of high quality, leading the sustained, steady and healthy development of the entire industry. In this paper, Tai’an City, Shandong Province Quan Yun Hua Qingyuan project as an example, to create quality real estate to create the main factors. First, the era calls for quality real estate In recent years, the improvement of real estate policies, industry standards, the maturity of the purchase concept, making the real estate industry is from the ”marketing