论文部分内容阅读
“奢侈”一词已经登堂入室,不仅褪去了贬义色彩,而且逐渐套上了被欣赏、被崇拜的美丽外衣,麦肯锡曾发布调查报告称“中国将成为奢侈品消费第一大国”。根据中国社科院等发布的《商业蓝皮书》,2010年中国奢侈品消费总额为94亿美元,首次超越美国,消费额仅次于日本。由于中国消费能力持续增长而美日消费低迷,专家称,2011年中国成为世界最大奢侈品消费国已成定局。中国如何成了奢侈品的消费大国?是什么推动着奢侈品消费在中国的突飞猛进?
The word “luxury” has already appeared in the room, not only has faded the pejorative colors, but also gradually put on the beautiful coat that was appreciated and admired. McKinsey once released an investigation report that “China will become the largest consumer of luxury goods.” According to the “Commercial Blue Book” released by the Chinese Academy of Social Sciences, China’s luxury goods consumption in 2010 totaled 9.4 billion U.S. dollars, surpassing the United States for the first time, and spending was second only to Japan. As China’s consumer spending continues to grow while the US and Japan’s consumption is in the doldrums, experts say that in 2011 China has become the world’s largest consumer of luxury goods. How has China become a big consumer of luxury goods and what is driving the rapid growth of luxury goods consumption in China?