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在我国房地产行业波澜起伏的变化背后,是房地产行业企业文化的优劣显现。本文结合光明地产的企业文化建设探索实践,就当前房地产行业企业文化建设的特点作些分析和思考。一、房地产行业企业文化的基本特点(一)房地产行业企业文化的社会影响大社会影响大,是房地产行业企业文化的显著特点。因为,房地产企业建造的不仅是商品房、商铺房、廉租房,更是以它的企业文化深刻影响着城市景观、百姓生活的方方面面。所以,许多房地产企业把自身
Behind the ups and downs of the real estate industry in our country is the pros and cons of the corporate culture of the real estate industry. This paper, combined with the exploration and practice of Guangming Real Estate Enterprise Culture, analyzes and thinks about the current characteristics of the corporate culture construction in real estate industry. First, the basic characteristics of the real estate industry, corporate culture (A) the real estate industry, the social impact of corporate culture Large social impact, is the real estate industry, a distinctive feature of corporate culture. Because, real estate companies to build not only commercial housing, shops, low-cost housing, but also its corporate culture has a profound impact on the city landscape, people’s life in all its aspects. So, many real estate companies put themselves