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随着全球化发展的深入,国际舆论场成为各国之间实力角逐的新战场,谁能抢占国际舆论的制高点,就能在国际竞争中处于主动地位。而由于中西方文化的差异,我国英语媒体在跨文化传播中遇到了较大阻力。对此,我国英语媒体要树立跨文化传播理念,积极采用亲近性传播文本,多层次挖掘文化共性,构建信息反馈链条,提高跨文化传播的效果。
With the deepening of globalization, the international public opinion field has become the new battleground for strength competition among nations. Whoever seizes the commanding height of international public opinion can take the initiative in the international competition. Due to the differences between Chinese and Western cultures, English media in our country have encountered more resistance in intercultural communication. In this regard, our English media should establish the concept of intercultural communication, actively adopt the text of the close communication, tap the cultural commonality at multiple levels, construct the information feedback chain and improve the effect of intercultural communication.