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据英国《金融时报》6月26日报道,6月20日公布的一项大规模调查发现,在中国的日用品市场(从果汁和化妆品到牙刷),国际品牌正被本土企业夺走市场份额,原因是跨国公司很难适应全球最大消费市场不断变化的品味。从水、果汁,到洗发水,收入不断提高的中国白领消费者正转向更昂贵的快速消费品高端品牌。这种趋势甚至延伸至卫生纸,消费者已从双层纸转向三层纸。但中国国内企业抢占高端市场的
According to a report by the Financial Times of the UK on June 26, a large-scale survey released on June 20 found that in the Chinese market for daily goods (from juices and cosmetics to toothbrushes), international brands are taking market share from local companies. The reason is that multinational companies can hardly adapt to the changing tastes of the world’s largest consumer market. From water, juices, to shampoos, Chinese white-collar consumers with rising incomes are turning to more expensive high-end brands of fast-moving consumer goods. This trend even extends to toilet paper, where consumers have switched from double-ply paper to triple-ply paper. However, Chinese domestic companies have seized the high-end market