“包装”是成功塑造电视媒体品牌的重要手段,它是电视产品成功走向市场的关键一环。“包装”一词最早是针对产品而言,之所以把它用到电视上,是因为产品的“包装”和电视的“包装”有着共同之处。 “Packaging ” is an important means of successfully shaping the brand of TV media. It is a key part of the success of TV products to the market. “Packaging ” was originally targeted at the product, the reason why it is used on television, because the product “packaging ” and television “packaging ” have something in common.