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在日益激烈的电信市场竞争中,增值业务品牌已成为客户关注的热点。品牌对电信企业,是其价值的巨大无形资产。品牌的创立、推广、保护已成为电信企业日常经营的重要组成部分;越是成功的增值业务品牌,电信企业市场占有率越大,盈利能力就越强,从而使电信企业的市场竞争力就越强劲,如此良性循环的结果当然是强者恒强。
In the increasingly fierce competition in the telecommunications market, value-added business brands have become the focus of customer attention. The brand is a huge intangible asset of value to telecommunications companies. The establishment, promotion and protection of brands have become an important part of daily operation of telecom enterprises. The more successful value-added service brands, the greater the market share of telecom enterprises and the stronger the profitability so that the market competitiveness of telecom enterprises will be greater Strong, so the result of such a virtuous cycle of course, strong Hengqiang.