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在厚报时代,人们习惯于把报纸的头版叫做“封面”。在品牌的意义上,报纸的头版可以看作主要的品牌标识,它是品牌符号象征中的视觉形象部分。自2006年9月起,《广州日报》将网站首页和杂志封面的排版元素融入报纸封面,推出“导读与索引”版,其独特的“差异化”品牌标识颠覆了传统并引领了新的报纸封面模式。
In the thick newspaper era, people are accustomed to the front page of the newspaper called “cover ”. In the brand’s sense, the front page of a newspaper can be seen as the main brand logo, which is the visual image part of the brand symbol. Since September 2006, the Guangzhou Daily has integrated the typography elements of the homepage and magazine cover into the newspaper cover with the introduction of the “Guided Reading and Indexing” Edition, whose unique “Differentiated” brand logo subverts tradition and leads New newspaper cover mode.