论文部分内容阅读
产品质量出现瑕疵尚不难修复,但是品牌精神的瘫痪则不是一时半会儿能够治愈的正如NIKE耐克的“just do it想做就做;坚持不懈”的体育精神(即:品牌理念、品牌精神)一样,几乎所有的企业都将自己的品牌赋予了可贵的生命力,即:良好的品质、优美的形象、积极的情感和责任、有竞争力的知识(产权)、乃至高尚的道德和精神……品牌精神,无疑成为了统领整个企业发展的价值象征!然而,10月24日,NIKE耐克公司却因一款高端篮球鞋在中国和美国使用
The appearance of product quality is not difficult to repair, but the spirit of the brand spirit is not something that can be cured in a short time. Just like NIKE Nike’s “just do it wants to do; perseverance” of the sports spirit (ie: brand concept, As with the brand spirit, almost all companies have given their brand their valuable vitality, namely: good quality, beautiful image, positive emotions and responsibility, competitive knowledge (property rights), and even noble morality. Spiritually, the spirit of the brand has undoubtedly become a value symbol for the development of the entire company! However, on October 24th, NIKE Nike used a high-end basketball shoe in China and the United States.