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关于什么是电视节目创新,如何创新,从学界到业界,从理论到实践,从技术到战术,从节目到栏目,从形式到内容……已经有了大量的论述和诸多的案例。毫无疑问,没有任何一个电视节目不想创新,也不是每一个电视节目的创新设想都可以付诸实践并取得成功。创新需要时间、精力和智慧的付出,付出当然希望获得相应的甚至更多的回报。电视节目一旦创新成功会事半功倍,有可能因此在相当长一段时间里一骑绝尘、傲视群雄,这也是吸引大家去创新的重要原因。但是预期理想与实际效果往往存在较大差距,创新能否成功,回报率是高是低很难把握,事与愿违、事倍
On what is television program innovation, how to innovate, from academia to industry, from theory to practice, from technology to tactics, from programs to sections, from form to content ... There has been a great deal of discussion and many cases. No doubt none of the television shows did not want to innovate, nor did every innovative idea of a TV show come to life and succeed. Innovation takes time, energy and wisdom to pay, of course, hope to get the corresponding or even more returns. Once the success of television programs will be more effective, it is possible for a long period of time riding a ride, disdain for warlords, this is an important reason to attract everyone to innovation. However, it is expected that there will be a big gap between the ideal and the actual result. Whether innovation can succeed or not, whether the rate of return is high or low is difficult to grasp,