“国债下乡”是金融服务“三农”的具体体现,受到农村居民的欢迎。但当前国债农村地区发行量少与农村市场需求量大矛盾突出,此现状不仅与农村地区的购买意愿、购买潜力不相匹配,而且对整体国债发行市场的稳定性和预期可持续性造成潜在的不利影响。本文就农村地区居民国债购买意愿进行了问卷调查,以此为基础对农村地区国债发行制约因素进行分析,并根据问题就如何拓展农村国债市场进行了探讨。 “Treasury bonds go to the countryside” is a concrete manifestation of financial services and “three rural issues” and is welcomed by rural residents. However, the current issuance of treasury bonds in rural areas is less contradictory with the demand in the rural market. This situation not only does not match the purchasing intention and purchasing potential in rural areas, but also poses the potential for the stability and expected sustainability of the overall treasury bond issue market Negative Effects. Based on the questionnaire survey on the purchasing intention of residents’ national debt in rural areas, this paper analyzes the restrictive factors of national debt issuance in rural areas and discusses how to expand the market of rural government bonds according to the problems.